Builder · Connector · Operator

EISASHUNNARA

Ideas are easy.
Building isn't.

23+ Years of Experience
01The Builder

Ideas are easy.
Building isn't.

For more than two decades, Eisa Shunnara has operated at the intersection of business, technology, relationships and opportunity — turning ideas into companies, platforms, partnerships and growth.

0+
Years

Business experience.

MULTIPLE
Companies

Built across technology, flooring, retail and investments.

THOUSANDS
Of Connections

Relationships built across industries.

ONE
Constant

Keep building.

03Right Now

Right
now.

September 2026

I'm building REPConnect.ai, exploring what AI can do for traditional industries, and thinking about what comes after the first version of the idea.

Building

REPConnect.ai

Exploring

AI × traditional industries

Reading / thinking about

Find Your Edge

Last updated September 2026

I've never been very interested in doing something just because it's the way it has always been done. I like figuring out why something works, where it breaks, and what it could become if you looked at it differently. My career has taken me from flooring and construction to technology, investing and entrepreneurship, but the thread has always been the same: build something useful, surround yourself with great people, and keep moving forward. I'm still learning. I'm still taking risks. And I'm still building.

— Eisa Shunnara

03The Mind
01

Connect the unconnected.

02

Make complex things simple.

03

Technology should remove friction.

04

Relationships create leverage.

05

Execution changes everything.

06

Experience builds instinct.

04The Story

Before the
companies,
there was
experience.

2003

The Foundation

Birmingham, Alabama. I started learning business from the ground up — not from a business textbook, but from customers, employees, suppliers, mistakes and the realities of making payroll.

02

The Industry

More than two decades in flooring taught me something I couldn't have learned anywhere else: great businesses aren't built from spreadsheets alone. They're built by understanding people, products and the friction that gets in their way.

03

The Turning Point

I started seeing the same problems over and over — information scattered across PDFs, spreadsheets, emails and phone calls. The technology had changed. The workflow hadn't.

2024–2026

REPConnect

I stopped asking whether the industry could work differently and started building the technology to make it happen.

05

Today

I'm interested in the intersection of AI, relationships, physical industries and entrepreneurship — and what happens when you bring them together.

06

Next

The story is still being written.

One thing I learned the hard way

Not every good idea deserves to become a business. Timing, execution and the willingness to walk away matter just as much as the idea itself.

05Beyond Business

Business is
only part
of the story.

Eisa Shunnara with his wife and two sons on a boat at Cabo's arch
Family

The foundation.

Gold mosaic apse of Christ Pantocrator in a cathedral
Faith

Eastern Melkite Catholic.

Eisa Shunnara with a large group of friends together outdoors
Friends

The people who make the journey better.

Golfer mid-swing at sunrise on a misty fairway

The other
boardroom.

18 Holes. No Shortcuts.

  • Focus
  • Patience
  • Discipline
  • Competition
  • Humility

Business and golf have something in common: you rarely control the conditions. You control how you play them.

Different
places.
Different perspectives.

Somewhere above the schedule.
IN TRANSITSomewhere above the schedule.
Cities look different at 2am.
AFTER HOURSCities look different at 2am.
Perspective, not postcards.
OLD STREETSPerspective, not postcards.

Don’t just see the world. Let the world change the way you see.

06The Network

People are
the opportunity.

Hover the network
23+
Years

Building across flooring, retail & technology

17,000+
Businesses

Flooring businesses in the market I know firsthand

Multiple
Industries

Flooring • Retail • Technology • Investments

Built with
Mohawk IndustriesREPConnect.aiIssis & SonsShunnara Holdings

Built alongside people like Jeff Meadows · Shegun Otulana

The most valuable thing I've built isn't a company. It's a network of people, ideas and opportunities.
07The Book

Put the
ideas to work.

Two decades of operating, condensed. Less theory. More of what actually happens between the idea and the thing that gets built.

Eisa Shunnara's book — matte black cover reading Ideas Are Easy
08The World

Stay
curious.

Selected

Milan

I've always liked traveling without knowing exactly what I'm going to find. Milan was about design, energy and the machinery behind beautiful things.

Don’t just see the world. Let the world change the way you see.

The moments in between

Some of my favorite travel memories aren't the famous places. They're the moments between them — sitting somewhere I'd never been, talking to someone I'd never met, realizing that the world is a lot bigger than whatever problem I was obsessing over at home.

09Next

What's
next?

Smart people.

Difficult problems.

Interesting ideas.

Worthwhile opportunities.

Let's build
something.