Shunnara Solutions · Birmingham, AL
You Know Flooring.Let's Make Your Business Better.
Margins get squeezed, inventory ties up cash, systems don't talk to each other, and the owner ends up doing everything. We bring industry experience, strategic thinking, and hands-on execution to fix it.
Flooring is our specialty. Business improvement is our mission.
- 01Grow Revenue
- 02Improve Margins
- 03Simplify Operations
- 04Build for the Future
The Reality
Sound Familiar?
If you nodded at more than two of these, you're in good company — and there's real money on the table.
- 01You're selling plenty of flooring, but the profit isn't where it should be.
- 02Your inventory is eating up cash.
- 03Pricing and product catalogs are a constant headache.
- 04Your team spends too much time chasing orders and fixing mistakes.
- 05Marketing generates activity, but not enough business.
- 06You need better systems, but don't know where to start.
- 07You're ready to expand, but your operation isn't ready to scale.
- 08HR, payroll, hiring, and employee issues keep pulling you away from growth.
- 09You want to retire or transition the business, but everything still depends on you.
- 10You need executive-level expertise, but don't necessarily need another full-time executive.
These aren't just growing pains. They're opportunities to build a better business.
Solutions
Six Ways to Build a Better Business.
Start with the problem costing you the most. We'll help fix it — and keep going.
24 yrs
inside the industry
Flooring Expertise
We Speak Flooring. Not Just Business.
Price files, dye lots, inventory turns, freight, showroom displays, contractor pricing, installation scheduling and job costing all hit the bottom line. We work on the business behind the floors.
- Pricing and catalog management
- Product and supplier data
- Purchasing and inventory optimization
- Sales and showroom performance
- Order desk management
- Installation operations
- Commercial business development
- E-commerce and payments
- Succession and exit readiness
The founder's track record
- 24
- years in flooring
- 1 → 3
- stores at Issis & Sons
- $5M → $30M+
- in business, grown organically
- 100+
- supplier relationships
Industries
Flooring Is Our Specialty. Our Experience Goes Further.
Fractional Leadership
Executive-Level Thinking. Without the Full Executive Team.
Fractional CEO
Strategy, priorities, and business performance
Fractional COO
Operations, systems, and execution
Fractional CFO
Financial visibility, cash flow, and profitability
Fractional CMO
Marketing, lead generation, and revenue growth
Fractional HR Leader
People, policies, and workforce development
Project & Implementation Leadership
Turning plans into completed work
The Difference
We Don't Just Hand You a Plan. We Help You Put It to Work.
Industry-Specific Thinking
We understand the realities of flooring operations and the details that influence margins, customer experience, and growth.
Practical Recommendations
No unnecessary complexity. Just clear priorities, realistic solutions, and actionable next steps.
Execution and Accountability
From implementation and staff coordination to progress reporting, we can stay involved beyond the initial recommendations.
Flexible Support
Engage us for a focused project, an ongoing monthly relationship, fractional leadership, or outsourced operational support.
How We Work
Simple Process. Real Progress.
Step 1
Understand
We learn how your business works, where the friction is, what you want to achieve, and what's holding you back.
Step 2
Identify
We evaluate opportunities, prioritize the biggest challenges, and identify practical improvements.
Step 3
Execute
We develop the plan, coordinate the people and systems, and help implement the solutions.
Step 4
Improve
We measure progress, review results, refine the approach, and help keep the business moving forward.
Help for the Problem You Have Today—and the Business You Want Tomorrow.
Business Assessment
Understand the current state and identify opportunities.
Project-Based Consulting
Solve a defined problem or implement a specific initiative.
Fractional Leadership
Get recurring executive-level guidance and execution support.
Outsourced Managed Services
Delegate defined operational tasks to an ongoing service partner.
Scope and pricing depend on business size, complexity, systems, and service requirements. Let's talk through what you need.
Contact
Let's Talk Business.
Tell us where the business is today and where you want it to go. Every engagement starts with a conversation.
What happens next
- 1
You send a short note
Tell us about the business and what's getting in the way.
- 2
We reply personally
Eisa reads every inquiry and responds to the email you provide.
- 3
A first conversation
We talk through your situation. No obligation, no generic pitch.
- 4
A clear recommendation
If we're a fit, you get a proposed scope — assessment, project, or ongoing support.
Who you'll talk to
Eisa Shunnara — 24 years in flooring; helped grow Issis & Sons from one store to three and $5M to $30M+.
Prefer LinkedIn? Message Eisa →